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What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is one of the most important long term investments you can make in your company’s success on the internet. Why? Simply consider the fact that millions of searches are conducted on the internet each day, and the majority of them are about products and services. If your target market is searching the internet, it is crucial that your website is the one they find. SEO is one of the most cost-effective strategies to increase qualified visits to your website.

SEO is the process of optimizing your website in order to achieve higher placement in organic search results for desired keywords or phrases. How is this done? Since it is the search engine’s job to ensure only the most relevant sites get shown to a user in their search results, an SEO Specialist’s job is to establish your website as an expert in your field. There are many techniques for accomplishing this goal, and Smart Source utilizes the most effective and ethical methods available. Search Engine Optimization can be broken down into two basic elements; on-site and off-site SEO.

On-Site Search Engine Optimization

The on-site portion of SEO incorporates all of the work that needs to be done to the website itself. This may include making adjustments in the site’s coding, tweaking the content, or any number of techniques that help search engines to more appropriately decipher and index your website.

Off-Site Search Engine Optimization

Off-Site SEO is the most time consuming component of Search Engine Optimization. The off-site campaign is an ongoing effort to increase your website’s influence and perceived authority on the internet. While there are many ways of accomplishing this goal, the most effective and commonly used methods are built on the idea of link building; or the process of having other high quality websites link back to yours. SEO is like a high school popularity contest; it is important that ‘cool’ people like and trust you. The more quality sites that refer to your site, the more important you must be and the more relevance you hold in the eyes of the search engines.

Our Process

At Smart Source, we believe that solid SEO strategy should be one component of a larger marketing plan. With that in mind, each project starts with extensive keyword research to make certain that the targeted keywords will support the overall marketing plan in the best way possible. As your SEO Specialist’s, Smart Source is constantly working to improve your authority on the internet and increase your organic search engine rankings. Additionally, each of our clients receives a detailed SEO report at the end of each week detailing the work that’s been done and the progress we’ve made. Below you will find a basic list of the elements we include in our Search Engine Optimization packages, and if you would like to learn about SEO in more detail, download our free whitepaper called: Search Engine Optimization: The Fundamentals.

  • Keyword Optimized Web Copy
  • XML Sitemap Creations
  • Robot.txt Creation
  • Social Bookmarking
  • Article Submissions
  • Link Building
  • Page Title Optimization
  • Meta Tag Optimization
  • URL Optimization
  • Article Content Creation
  • Directory Submissions

Are Articles Important?

In short, yes! Used correctly and consistently, article submission can be one of the most effective methods of Search Engine Optimization. With this technique, we are referring to the creation of educational articles that are relevant to your industry and having them submitted to various online directories. These articles are generally informative, and upwards of 500 words (with your keywords present, of course!). There are two main objectives to article submission: backlinks and authority. In SEO, having quality websites link back to your site is seen as a vote of confidence in the eyes of search engines. Every time an article is submitted to a directory, backlinks to your site are created. The other benefit, authority, comes from the act of publishing the article. In its most simplistic form, publishing informational articles on relevant topics and providing valuable information to potential readers helps to establish the website owner as an industry expert. When someone enters a search term, it is the search engine’s job to break through the noise and present the most relevant experts to their users — be that expert.